Attention gear heads, video game junkies, and Mountain Dew addicts alike—NASCAR has joined forces with Mountain Dew and DEWcision VR Racing to create a digital space for all of your racing fantasies.
In this world, you are the star driver and Dale Earnhardt Jr., Kasey Kahne, and Chase Elliott are your copilots.
So what’s the Mountain Dew connection to the video game? Why, it’s DEWcision 2016. It’s all a campaign to get Mountain Dew lovers to vote for one of two Mountain Dew flavors, Mtn Dew Baja Blast or Mtn Dew Pitch Black. The winning flavor will hit stores this fall. People can cast their votes through the DEWcision website or in one of multiple ways via social media. And when you play the game, you even put yourself in a landscape themed according to your preferred flavor.
#VotePitchBlack and #VoteBajaBlast, which are the official DEWcision voting hashtags, have already formed a storm of enthusiastic tweets. Here’s a sampling:
I need this to stay in my life #VotePitchBlack PUHHHHHLEAASE!!
— PC (@CrazySteffff) June 29, 2016
— Dom (@DomHadik) June 28, 2016
— BringPitchBlackBack (@pitchblackdude) June 28, 2016
#VoteBajaBlast This a no brainer. Baja Blast and Code Red fountain all day everyday!
— Ryan Hoopingarner (@Rhoop24) June 28, 2016
— The Black Baron (@MarrockV) June 28, 2016
Everybody should #VoteBajaBlast. It’s just…logical. And in today’s world, we need more logical votes…
— Tyson V. (@SleepiestWriter) June 28, 2016
Stinson Parks, who heads digital marketing for Mountain Dew, told the marketing website [a]listdaily, “In the past, Mtn Dew Baja Blastt and Mtn Dew Pitch Black have only been available as limited-time offerings, and when they go of the shelves, Dew Nation has been very vocal, asking for us to bring them back. With DEWcision 2016, Dew is putting the power in the hands of our fans and giving them a chance to make their voices heard, with a vote that only they can make happen.”