HAVE YOU SEEN DELOREAN’S NEW AD?
By now, everyone knows that DeLoreans have gone back into production. But uh, who directed their new ad “Lucky Coin”? A Dune-era David Lynch?
The new DeLorean Motors Company advertisement features a modelesque young man stumbling across an abandoned DeLorean in the desert, getting in, and driving well below the speed limit. All of this is set to Jack Tyson-Charles’ I’ll Make You Happy, which can best be described as something between R&B and Adult Contemporary…until the driver stops at a ravine and pulls a Kennedy half-dollar coin from his pocket.
At this point, the director makes great use of the Kuleshov Effect: the young man is torn. A shot of the coin. The car. The road. The coin again. He tosses it into the ravine.
The music resumes, and super imposed on the screen, “I lived as slowly as I could.”
We’re certain this one will be the subject of many film school essays.
If nothing else, the new spot promotes safe driving, which is something CarStory can get behind.
Want a DeLorean but not sure if you’re feeling the update? CarStory has a few.
And if you’re actually looking for some tangible information on what it’s like to drive a DeLorean (and information to help you inform your purchase) – here’s an excellent review of what it’s really like. You know, that thing that advertisements are supposed to do. In an ideal world.
A tl;dr from the video:
A car that gets you precisely in the way you wish to be gotten.
Have even more questions than you started with when you walked in? Contact our personal shoppers. They’ll fill in the gaps.
Photocredit: wikimediacommons user ilikewaffles11
It was pretty relaxing until it did those screen-swaps.
it’s like 50 shades of grey
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