Apple has an automotive project in the works and it’s called Project Titan. It’s under pretty tight wraps right now, but The Wall Street Journal reports this much: Bob Mansfield, a veteran executive, is now the project’s leader. How does The Wall Street Journal know this? Anonymous sources.
Mansfield, who has been with Apple since 1999, stepped down from the company’s executive board in 2013 and has since worked with Apple on special projects like the Apple Watch. Now it looks like Mansfield will be in charge of Apple’s first autonomous electric car project. According to AutoBlog.com, Mansfield has also led hardware engineering development for a range of Apple products. Take the iMac, iPad, and MacBook Air for starters. Anonymous sources say Apple employees learned of the change earlier this month because of a new listing in the company directory.
The Twitterverse is pretty excited about Mansfield’s new appointment, too. Here’s one of the many favorable tweets you’ll find when you search “bob mansfield apple”:
Mansfield is highly-regarded and many at Apple believe that if anyone can help bring the car to market, it’s him. https://t.co/PMNQqmhsPY
— Daisuke Wakabayashi (@daiwaka) July 25, 2016
Here’s a Techiebond video about the news: