Though it may be the best known, Tesla is not the only company looking to bring more autonomous cars to the U.S. market. Now you can add Audi to the list of companies seriously pursuing self-driving car tech. This past weekend, CEO Rupert Stadler told the German newspaper Stuttgarter Zeitung that the company is creating a subsidiary dedicated to autonomous cars. It will be called SDS Company. The subsidiary will also focus on electric cars.
Stadler told the newspaper that “this is about a robot car that may not even need a steering wheel or pedals, so it’s ideal for urban traffic.” However, Audi does not yet have a partner for developing autonomous car tech. TechCrunch writes, “We’ve seen a lot of car companies pairing up with carriers, software-makers, and other tech specialists in developing their advanced car roadmap, and Audi seems to want to lean on someone with more expertise, too.”
Reuters reports that to make more room for its endeavors involving self-driving tech, electric vehicles, and digital services, Audi will try to downscale other parts of its company.
In other news, if you haven’t already seen Audi’s “Force of Nature” video for its summer sales event, you should. It’s surprisingly beautiful.
(There are some cool racetrack videos and GIFs on the company’s Twitter feed, too.)
— Audi (@Audi) July 26, 2016
— Audi (@Audi) July 27, 2016